Aids health campaign

Aids health campaign

1986

The government launches biggest public health campaign in history to educate people about the threat of Aids as a result of HIV. Following a number of high-profile deaths, the advertising campaign sets out to shock – with images of tombstones and icebergs, followed early in 1987 by a household leaflet, “Don’t die of ignorance”. This was very much in keeping with the NHS’s original concept that it should improve health and prevent disease, rather than just offer treatment.